Printer Friendly

Countdown to #Portada14 starts with major Hispanic Marketing leaders from JC Penney, Verizon and Maybelline on Board.

NEW YORK, July 9, 2014 /PRNewswire/ -- Portada, the leading Source on Hispanic Marketing and Media (www.portada-online.com) is celebrating its Annual Conference on September 17 and 18 in New York City's Scholastic Auditorium & Greenhouse with Rooftop Terrace. #Portada14 comprehends the 8[sup.th] Annual Hispanic Advertising and Media Conference on Sept. 18 (www.portada-online.com/events/hispanic-conference ) and the Hispanic Music and Entertainment Marketing Forum (www.portada-online.com/events/hispanic-forum) on September 17. Both events can be attended independently or through a combo ticket.

A great selection of client side marketers, agency, media and entertainment leaders have already been confirmed to, once again, make #Portada14 the best conference in the Multicultural Marketing, Advertising and Entertainment space. They include:

* Keisha Andrews-Rangel, Managing Director, nTrigue media

* Manny Gonzalez, Director Multicultural, Moet Hennessy

* Lyris Leos, Brand Marketing Strategy Director, JC Penney

* Oscar Madrid, Director Multicultural Marketing, Verizon

* Ana Lucia Soto, Media Manager, JC Penney

* Isabella Sanchez,CA VP, Media Integration, Zubi Advertising Services

* Cesar Sroka, Group Account Director, Omnicom Media Group

* Daniel Villarroel, Director Multiethnic Marketing, Maybelline New York and Garnier

* Javier Garcia, U.S. Hispanic GM & LatAm Market Development Lead at Yahoo!

More path breaking speakers to be revealed soon!

#Portada14 will provide must-have actionable insights and a myriad of networking opportunities designed for marketers and media to be successful in today's multicultural America. Some themes that will be explored include:

* Social Media: Best Practices from a major player: Use of language, social habits vs. general market.

* The unending quest: New approaches on how national brands reach out to local audiences

* The Hispanic Digital Video Explosion

* English dominant and Spanish dominant: Language preference in advertising/ media by age/ region

* Programmatic Buying and Hispanic media: Much more than a buzzword

* Latin Music Genres, what works where and why

* Celebrity endorsement models

* The crucial role of mobile media in Hispanic Music consumption

* Viva la Musica: How Social Media amplifies and shapes music and entertainment messages

* Portada's popular Speed Networking Function

REGISTER today and profit from the early bird rate https://www.portada-online.com/events/hispanic-conference/register/

Already Confirmed #Portada14 Sponsors are:

8th Annual Hispanic Music and Entertainment Marketing Conference:

Gold Sponsors: YuMe (www.yume.com) GFK (www.gfk.com)

Bronze Sponsor Mocospace (www.mocospace.com)

Hispanic Music and Entertainment Marketing Forum: Spotlight Sponsor Batanga Media (www.batangamedia.com)

For sponsorship opportunities, please reach out to Kelley Eberhardt at Kelley@portada-online.com or call 1212 685 44 41

SOURCE Portada
COPYRIGHT 2014 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2014 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jul 9, 2014
Words:619
Previous Article:The Life Raft Group and Bayer HealthCare Present GIST Awareness Day on Sunday, July 13.
Next Article:Pain Doctor Receives Significant Growth Investment From Catterton Partners, The Leading Consumer Focused Private Equity Firm.
Topics:

Terms of use | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters