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Countdown to #Portada14 starts with major Hispanic Marketing leaders from JC Penney, Verizon and Maybelline on Board.

NEW YORK, July 9, 2014 /PRNewswire/ -- Portada, the leading Source on Hispanic Marketing and Media ( is celebrating its Annual Conference on September 17 and 18 in New York City's Scholastic Auditorium & Greenhouse with Rooftop Terrace. #Portada14 comprehends the 8[] Annual Hispanic Advertising and Media Conference on Sept. 18 ( ) and the Hispanic Music and Entertainment Marketing Forum ( on September 17. Both events can be attended independently or through a combo ticket.

A great selection of client side marketers, agency, media and entertainment leaders have already been confirmed to, once again, make #Portada14 the best conference in the Multicultural Marketing, Advertising and Entertainment space. They include:

* Keisha Andrews-Rangel, Managing Director, nTrigue media

* Manny Gonzalez, Director Multicultural, Moet Hennessy

* Lyris Leos, Brand Marketing Strategy Director, JC Penney

* Oscar Madrid, Director Multicultural Marketing, Verizon

* Ana Lucia Soto, Media Manager, JC Penney

* Isabella Sanchez,CA VP, Media Integration, Zubi Advertising Services

* Cesar Sroka, Group Account Director, Omnicom Media Group

* Daniel Villarroel, Director Multiethnic Marketing, Maybelline New York and Garnier

* Javier Garcia, U.S. Hispanic GM & LatAm Market Development Lead at Yahoo!

More path breaking speakers to be revealed soon!

#Portada14 will provide must-have actionable insights and a myriad of networking opportunities designed for marketers and media to be successful in today's multicultural America. Some themes that will be explored include:

* Social Media: Best Practices from a major player: Use of language, social habits vs. general market.

* The unending quest: New approaches on how national brands reach out to local audiences

* The Hispanic Digital Video Explosion

* English dominant and Spanish dominant: Language preference in advertising/ media by age/ region

* Programmatic Buying and Hispanic media: Much more than a buzzword

* Latin Music Genres, what works where and why

* Celebrity endorsement models

* The crucial role of mobile media in Hispanic Music consumption

* Viva la Musica: How Social Media amplifies and shapes music and entertainment messages

* Portada's popular Speed Networking Function

REGISTER today and profit from the early bird rate

Already Confirmed #Portada14 Sponsors are:

8th Annual Hispanic Music and Entertainment Marketing Conference:

Gold Sponsors: YuMe ( GFK (

Bronze Sponsor Mocospace (

Hispanic Music and Entertainment Marketing Forum: Spotlight Sponsor Batanga Media (

For sponsorship opportunities, please reach out to Kelley Eberhardt at or call 1212 685 44 41

SOURCE Portada
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Publication:PR Newswire
Date:Jul 9, 2014
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