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Coty adds to fragrance, Rimmel London, Sally Hansen lines.

NEW YORK -- Coty Inc. has three fragrance launches as well as new Rimmel London and Sally Hansen products.

David Beckham Beyond is a moderm fougere herbaceous fragrance for men. Says Beckham, "David Beckham Beyond is the next stage in our successful partnership, and I look forward to people trying the new contemporary scent. "

Love2Love Bluebell + White Tea has a blend of notes. It initially offers Italian bergamot, blueberry white tea and nectarine. The opening mingles with middle notes of orange flower, bluebell flower and jasmine sambac. An earthy blend of cashmere woods, sheer musk and white amber is at the bottom.

Nautica Life Energy for men is a classic aromatic watery fragrance that opens with a featured note of sea splash mixed with sparkling bergamot and a touch of grapefruit. The scent continues to build with fresh sage, lily of the valley and ivy leaves. The dry down has cedarwood, musk and vetiver.

Rimmel London's new Wonder'Lash Lift Me Up Mascara With Cucumber & Vitamins is infused with cucumber extract and "bursting with vitamins." The formula helps lashes look "perfectly conditioned" throughout the day. The precision bmsh pushes lashes up and out from the lash line for smooth, clump-free, uplifting volume.

Rimmel's Keep Calm and Lip Balm, available in six shades, is enriched with moisturizing oils to help heal dry and cracked lips. The formula locks in moisture and softens and nurtures lips, increasing lip moisture by 22%.

Sally Hansen is introducing two nail essentials to simplify and improve the home manicure regimen: Big Peel Off Base Coat and Big Kwik Dry Top Coat. The fast, convenient base coat makes it easy to remove glitters and other special effect polishes in one step. The top coat dries in seconds, while the clear formula makes nail color chip-resistant and creates shine lasting for days.

July will bring new and improved volumizing Sally Hansen Miracle Gel Top Coat. When used with Miracle Gel shades, the top coat volumizes as it protects. The formula delivers twice the volume to one's manicure, creating fuller-looking nails with a mirror shine finish.

There are eight new Sally Hansen's Xtreme Wear stylish, of-the-moment shades, and seven new lush, on-trend botanically inspired shades of Sally Hansen Complete Salon Manicure nail polish.

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Title Annotation:MERCHANDISING INSIGHTS: BEAUTY
Publication:Chain Drug Review
Date:Jun 15, 2015
Words:372
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