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Costa swings with CD promotion tuned to sell more seafood packs.

A beswingte promotion. That's how the Costa people describe it. Beswingte can translate as, among other things, "swingin."

Representatives have visited stores offering for the purchase of two Costa products a CD with 19 well known swing-era songs, including Fred Astaire's Puttin' on the Ritz.

The Emden, Germany-based Oetker subsidiary (Fax: +49 2-961320) is a producer of frozen seafood products. While one of its main markets is among the older generation of consumers, another may well be young folks increasingly stepping into ballroom dancing shoes.
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Title Annotation:FOCUS on RUSSIA
Publication:Quick Frozen Foods International
Date:Jan 1, 2006
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