Costa swings with CD promotion tuned to sell more seafood packs.
Representatives have visited stores offering for the purchase of two Costa products a CD with 19 well known swing-era songs, including Fred Astaire's Puttin' on the Ritz.
The Emden, Germany-based Oetker subsidiary (Fax: +49 2-961320) is a producer of frozen seafood products. While one of its main markets is among the older generation of consumers, another may well be young folks increasingly stepping into ballroom dancing shoes.
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|Title Annotation:||FOCUS on RUSSIA|
|Publication:||Quick Frozen Foods International|
|Date:||Jan 1, 2006|
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