Printer Friendly

Cosmetics company opens 'Instagrammable' store.

Cosmetics brand Winky Lux has opened its first "Instagram-mable showroom" at 69 Ludlow Street.

Decked in flower-covered walls, neon signs and millennial pink the store is filled with Winky Lux's products.

Co-founder and CEO Natalie Mackey said, "The new WINKY LUX showroom is a branded experience where shoppers can come in and play with or buy the products in person. We've planned a steady stream of meetups, workshops and co-branded events each designed to spark their imagination.

"The idea is to give our customers a place to hang out. We want to meet them. We also want them to meet each other and form new friendships with other beauty lovers."

Winky Lux offers millennials a luxury makeup experience at affordable prices. All of the products are paraben-free, cruelty free, nontoxic and heavily pigmented, and are sustainably produced in the United States.

Caption: The retailer wants Wlnky Lux customers to mix and mingle.

COPYRIGHT 2017 Hagedorn Publishing
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2017 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:RETAIL SALES & LEASING
Comment:Cosmetics company opens 'Instagrammable' store.(RETAIL SALES & LEASING)
Publication:Real Estate Weekly
Date:Nov 29, 2017
Words:152
Previous Article:Ben's Garden continues to grow stores.
Next Article:The Shoe Box relocates, expands.
Topics:

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters