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Cosmetic surgery ads condemned.

Cosmetic surgery clinics using "irresponsible" sales techniques, including one featuring a model with "anatomically impossible" breasts, were condemned by their own industry yesterday.

The British Association of Aesthetic Plastic Surgeons (BAAPS) launched a campaign aimed at putting a stop to what it says are bad practices, such as digitally enhanced models and ?nancial incentives for surgery.

BAAPS highlighted a series of adverts used by clinics including the one with the "anatomically impossible" model.

A second advert offered a pounds 250 discount to customers as an incentive to have the surgery quickly.

A third offered a "lunchtime facelift", which BAAPS said cannot be done and falsely raises expectations.

BAAPS represents around one third of cosmetic surgeons in the UK. It is not a regulatory body and so has no powers to take action against clinics.

Instead it unveiled its own advertising campaign designed to help people make better choices about surgery.

Douglas McGeorge, president of BAAPS and himself a consultant plastic surgeon, said: "BAAPS has been increasingly concerned about the standard and style of cosmetic surgery advertising, designed to encourage and incentivise people to undergo procedures.

"Surgery is a serious undertaking which requires realistic expectations and should only proceed after proper consultation with a reputable and properly qualified clinician in an appropriate clinical setting."
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Publication:The Birmingham Post (England)
Date:Sep 19, 2008
Words:213
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