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Byline: Arab News

AL-HANOO

Arab Gulf water flowed through canals built by Al-Hanoo Holding, outlining 10 islands, to form, alongside 3 sections of north eastern coast of Sharjah near Al-Mintaqa Al-Hurra in the Hamriyah area, the main scenic view in Al-Nujoom Islands City, which covers 60 million square feet, with its canals, gardens, parks and buildings. Water flow marks the beginning of Phase Two work characterized by the development of infrastructure, which includes the construction of wide-streets, internal bridges connecting the islands with one another, large upper bridges connecting the project with surrounding main roads, gardens, and car parks carefully distributed throughout the project, in addition to providing electricity power grids and water and deflation services. "These water canals were made with the highest international standards to ensure water circulation inside the canals is done according to ebb and flow movements to form water passages and deflation areas without causing any harm to the surrounding nature. Thus, water circulates periodically within 9 days, a faster rate than the known global average for water circulating in canals, ranging between 12 and 15 days, thus making Al-Nujoom Islands City the first to accomplish this feat on both a local and international level, despite the large width of the canals that reach 400 meters in some areas," Abdullah Al-Shakrah, chairman of Al-Hanoo Holding, developer of Al-Nujoom Islands project, said. Al-Nujoom Islands canals has added large coastal space to the north eastern coast of Sharjah, doubling the 3 km, which started near Al-Hamriyah area, to more than 10 times in area, extending the coast-front to 35km by way of canal extension deep into the land.

GOLD FESTIVAL

The grand draw of the "Jeddah Gold Shopping Festival: Jeddah the 'Gate of Gold' 2008" was held at Al-Yamama Commercial Center recently. Abdulghani Al-Sabbagh of the Jeddah Chamber of Commerce & Industry, and several main gold and jewelry traders and manufacturers were among those present. Several activities took place during this occasion: The "Golden Seat" for the visitors of Jeddah during the festival who came by air, Jeddah folklore group, prizes for the attending public and the giant and last draw of the gold festival with many gold prizes from the main names in the gold & jewelry in KSA; such as: Masagh Jewelry, L'azurde Jewelry, Taiba Jewelry, Saudi Damas Jewelry as well as hundreds of the special gold coins minted for the gold festival and the gold shoppers, who purchased gold jewelry from around 400 participating outlets in Jeddah. The festival began on July 1 as part of the Jeddah Summer Festival 2008 and had many interesting activities for both the residents and visitors of the city popularly known as the Gate of Gold, as it has more than 800 gold and jewelry outlets, around 200 shops and factories as well as the main names in the sector of gold and jewelry. According to Bisher Diab, Gulf region consultant and Saudi market general manager of World Gold Council, the festival was a big success, as it had the participation of distributors and dealers of a wide variety of local and international brands in the realm of gold and gold jewelry under one roof with discounted prices ranging up to 50 percent as well as "golden draws" for the visitors of the expo and the visitors of Jeddah. "Buy Gold & Win Gold" was a promotion that covered 400 gold and jewelry outlets in Jeddah - three main gold draws at three main shopping malls in Jeddah with 3,000 gold coins specially minted for the gold festival.

SONY

Sony digital imaging innovation has been recognized by the judges of this year's TIPA (Technical Image Press Association) Awards. The editorial panel of Europe's most prestigious photo industry awards named the compact Alpha A200 "Best Entry-level D-SLR in Europe". The judging citation states: "Easy to use, easy to carry and offered at a very attractive price with its 18-70mm zoom lens, the Sony Alpha a200 is a dream camera for beginners who want to start enjoying all the benefits of D-SLR photography. Its 10.2 mega pixel sensor delivers top quality images up to ISO 400 and beyond, and the autofocus system is fast and accurate. The large LCD screen gives a clear, bright display when reviewing images, and both the in-camera image stabilization and the anti-dust system are very effective in use. A superb, low-cost camera that's easy to use and a worthy winner of this award." Meanwhile, the beautifully styled DPF-V900/V700 was awarded this year's "Best Photo Frame in Europe". The judging citation states: "The Sony digital photo frames DPF-V900 (9-inch display) and DPF-V700 (7-inch display) offer WVGA resolution (800x480 pixels) along with 15:9 aspect-ratio screens. Sony's BIONZ processor with face detection technology allows the rapid display of large files, and also provides image corrections like focus enhancement, red-eye reduction and exposure adjustment. Digital images can be loaded onto the internal memory from various types of memory cards or via the USB cable from a PC or camera. The DPF-V900 and DPF-V700 digital photo frames support JPEG, TIFF, BMP and Sony RAW image file formats, and functions can be managed remotely with the included controller."

LG

LG Electronics (LG), a worldwide technology and design leader in mobile communications, and Dolby Laboratories, Inc. (Dolby), a global leader in technologies that are essential elements in the best entertainment experiences, have announced that LG would be the first handset-maker to incorporate Dolby Mobile into handsets bound for the global market. The companies signed an agreement that grants LG a license to embed Dolby Mobile Technology into its handsets. Dolby Mobile is an audio processing technology platform designed to deliver rich, vibrant audio and dramatically improve listening enjoyment. Built on Dolby's extensive portfolio of technologies, Dolby Mobile has been optimized for mobile applications. "Being the first company to incorporate Dolby Mobile technology into handsets for the global market reinforces LG's role as a leader in the mobile industry and in multimedia phones," said Dr. Skott Ahn, president and CEO of LG Electronics Mobile Communications Company. Simon Lee, general manager of LG Electronics in Saudi Arabia said, "LG has always been the leader in introducing the latest technologies and inventions. Signing this agreement with Dolby will certainly enable LG to please its customers and to enjoy a high quality audio content. We are promising our clients here in Saudi Arabia to bring to them the new LG multimedia mobile phones including Dolby Mobile technology as soon as they are released to markets."

TIDE

For many years beauticians and health gurus have been urging a return to nature to combat the effects on our skin of air pollution, harsh climate conditions caused by global warming and stress induced by the fast pace of modern lifestyles; any beautician will tell you that cleanliness is the first rule of skin care - thorough cleansing to rid the pores of the grime that pollutes the atmosphere surrounding our daily lives. Scientific research has shown that soaps, which do not contain natural ingredients remove natural skin oils, leaving the skin dry and sometimes irritated. On the other hand, natural soap contains natural oils and glycerin, which moisturize the skin and keep it soft and healthy. Tide recently launched its latest innovative product "Tide with Natural Soap" as part of its strategy for product enhancement and development. Inspired by nature and delivering on the cleaning, "Tide with Natural Soap" combines the mildness of soap and cleaning power. Essential oil is one of the major ingredients of natural soap and gives the added beneficial effect of aromatherapy, the ancient art of treating the body, mind and spirit with natural aromatic substances. Tide launched its new product during a special event hosted at Chamelle Plaza and was attended by a number of lady journalists and guests who witnessed first-hand the effects of Tide with Natural Soap.

ITMW

International Trademark World (ITMW), a major Saudi company in the area of trademark protection, has announced its success in reducing the levels of commercial fraud and counterfeiting of trademarks, which they represent in Saudi Arabia, to very low levels. As they were able to achieve significant reduction in counterfeiting of products of their costumers such as Toyota, Mercedes-Benz, Bosch, Nokia, Mazda and many other companies that ITMW protects in the Kingdom. With the expansion of commercial activities globally and the easy flow of products between nations, an urgent need for protection of trademarks from imitation and counterfeiting emerged, especially with the emergence of parallel global market for counterfeit products estimated over $700 billion, including $50 billion in the Arab world. The presence of counterfeit products in the market poses a challenge to trademark owners as such goods negatively affect the reputation of brands as well as being a threat to consumers, in addition to the loss of potential profits for both the manufacturer and the importer. "The wide spread of fake and counterfeit goods has become a concern for everyone, it does not affect the trademark owners only, but affects the public and private sector from various aspects. Facing this phenomenon, through concerted efforts of all concerned parties to reduce and minimize its spread, has become a necessity," Abdullah M. Al-Arifi, CEO, ITMW, said. "Saudi Arabia perceived the dangers of commercial fraud and counterfeiting, hence established a special department for combating of commercial fraud and counterfeit, as well as the establishment of Consumer's Protection Society to reduce the aggravation of this phenomenon," he added. ITMW works in coordination with all concerned government agencies to combat commercial fraud and counterfeiting. ITMW has a working team specialized in keen follow up of the movement of fake products from the source until it reach port of destination. IMMW also monitors the markets and provides information of importers involved in dealing with fake products to relevant governmental bodies.

SUZUKI

Suzuki Motor Corporation (SMC), one of the biggest car manufacturers in Japan, recently held its second annual regional steering committee meeting in Dubai. During the meeting, representatives from selected Suzuki distributors from the Middle East discussed upcoming marketing plans centered on new launches, to enhance the Japanese automaker's share in the booming Middle Eastern market. The meeting agenda included key issues such as the customization of their products to fit unique Middle Eastern environments and vital improvements in after-sales services to meet the varied and growing requirements of regional customers. The steering committee will ensure the implementation of all the strategies and plans discussed at the meeting. The discussions at the annual meeting were based on comprehensive market studies conducted by Suzuki to determine the performance of each Suzuki vehicle in every Middle Eastern market where the company has a distributor presence. The study analyzed the strengths and drawbacks of various Suzuki models in a given market and also looked into the demographic aspects such as average age group of buyers of a particular model. Another important element covered by the study was exploring the most effective media tool that Suzuki needs to adopt in the Middle East to gain maximum publicity and media exposure for its vehicles. "Suzuki enjoys a large and valuable Middle Eastern customer base which it hopes to further expand through new key marketing and advertising programs. We want to explore all areas to ensure that our regional discussions are highly productive and we want our distributors to be fully informed of the enhanced comfort, safety and efficiency features of our upcoming models, which will further boost Suzuki's regional image," said Takeo Fukuda, group leader, Middle East & Africa, Marketing Group (Automobile), SMC.

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Publication:Arab News (Jeddah, Saudi Arabia)
Date:Aug 21, 2008
Words:1933
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