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Corona Light tops CA list.

Corona Light tops CA list

In just six months, Corona Light has emerged as the leading imported light beer in California, according to Barton Beers, Ltd., importers of Corona Light and Corona Extra.

"A combination of the `less is more' trend and Corona Light's clean, crisp taste account for the brand's quick rise to the top of California's market," said Eddie Merideth, vice president, Barton Beers. "The brand has enjoyed sales success in both on- and off-premise accounts."

With its successful introduction, Corona Light also has positioned itself as one of the top 10 imported beers in California.

"Light beers appeal to health-conscious beer drinkers who enjoy beer but want to maintain a healthier lifestyle," added Merideth. "Many of these people have made Corona Light their preferred brand."
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Title Annotation:leading California import beer
Publication:Modern Brewery Age
Date:Nov 13, 1989
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