Cork Bureau opens in UK. (News this Month: March 2002).
* The Cork Information Bureau (CIB), the first in the world, opened in London in late January.
The CIB is a major part of the Portuguese Cork Association's (APCOR) new US$5.8 million publicity drive for natural cork and will be a resource of cork information, facts and news to consumers, media and the trade. The UK agency Weber Shandwick will run the CIB.
APCOR is also launching its first ever ad campaign, aimed at wine industry press and online publications in the United Kingdom, Australia and the United States. For more information, visit the company's Web site at corkmasters.com.
|Printer friendly Cite/link Email Feedback|
|Title Annotation:||Cork Information Bureau|
|Publication:||Wines & Vines|
|Article Type:||Brief Article|
|Date:||Mar 1, 2002|
|Previous Article:||First crush report. (News this Month: March 2002).|
|Next Article:||Selling wine in China. (Wines & Vines Special Report).|