Printer Friendly

Coors segments sales and marketing group.

Coors segments sales and marketing group

Coors Brewing Co. recently released a press release detailing the formation of a "decentralized regional sales and marketing group."

"Our company must be able to take market-specific data, create tailored programs and make quick decisions to compete successfully in the brewing industry," said Dick Francis, vice president, sales. "Our successful execution of regional marketing will give Coors a formidable competitive advantage."

To ensure this success, Coors is placing regional directors and regional marketing managers in Sacramento, Atlanta, East Rutherford, NJ, and Chicago. They will lead sales and marketing efforts for the Western, Southern, Eastern and Central regions, respectively.

The Western region will be headed up by Henry Doss, Jr., while David Peel will become the regional marketing manager. Rick Dewberry will become regional director in the Southern region, and Eric Moore will become the regional marketing manager.

For the Eastern region, the regional director will be Kevin McDonough, and the regional marketing manager will be Michael Cammon. Don Lake will become the regional director for the Central region, while Glenn Knippenberg will be the regional marketing manager.

The changes were effective immediately, with all relocations expected to be complete within 60 days according to the company.
COPYRIGHT 1989 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1989 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Adolph Coors Co.
Publication:Modern Brewery Age
Date:Jul 3, 1989
Previous Article:Beer Institute adjourns in Washington.
Next Article:Imports drop almost 14% in April.

Related Articles
Coors shipments lower in second quarter, 100 positions cut.
Adolph Coors reports a second quarter record net sales.
Coors wins POPAI promotional award.
Coors begins its search for a new president, COO.
Trading opens for Coors spinoff unit.
Coors to sell Extra Gold in Ireland.
Coors reports record net sales, net income.
Coors reports 23.7% increase in earnings.
Coors plans reintro for Zima in some markets.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters