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Coors releases new seven-ounce bottle.

Coors releases new seven-ounce bottle

This week Coors Brewing began offering seven-ounce longneck bottles of Coors and Coors Light in licensed accounts in New York, New Jersey and Pennsylvania. Another 29 states are targeted to receive the package later in the year.

"The new bottles are a package of convenience, with specific advantages over their 12-ounce counterparts," said Bob Rechholtz, Coors' executive vice president for marketing. "Sometimes all you want is a |short cold beer.' During summer months especially, the smaller bottle chills quickly and permits consumers to enjoy beer's ice-cold taste from the first sip to the last."

Reschholtz also said that consumers may select the "split-size" package because of its reduced calorie content. "A seven-ounce serving will naturally contain 42-percent fewer calories than a 12-ounce serving," Reschholtz explained. "So, for example, a smaller bottle of Coors Light will have 60 calories and the seven-ounce Original Coors will have about 80."

The beer will be packaged at Coors' Memphis, TN, facility, then shipped to the Northeastern markets.

PHOTO : 7-OZS. OF COLD - Coors Brewing Co. will begin offering seven-oz. bottles of Coors and Coors Light in accounts throughout New York, New Jersey and Pennsylvania.
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Title Annotation:Coors Brewing Co. introduces seven-ounce longneck bottles of Coors and Coors Light
Publication:Modern Brewery Age
Date:Jul 1, 1991
Previous Article:Kirin Light now brewed in Canada.
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