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Coors promoting new Zima XXX Hard Ice machines for on-premise.

This summer, Coors is promoting the new Zima XXX Hard Ice Machine as an innovative way for bars and restaurants to drive sales of Zima XXX.

The Zima Hard Ice Machine is designed to serve frozen Zima XXX.

"With the new machine, on-premise accounts can offer any flavor of Zima XXX frozen," says Sara Mirelez, brand director for Zima XXX. "The Hard Ice Machine is also a great way to create excitement at food shows and conferences."

"The Zima XXX Hard Ice Machine is a colorful and innovative consumer draw for our retail partners," she adds. "Consumers have responded very well to the Hard Ice drinks and we anticipate they will be particularly popular during the warm summer months when frozen drinks are in demand."

The Zima XXX Hard Ice Machine comes in a variety of sizes to accommodate the needs of on-premise accounts.

"The machines hold two or three flavors of Zima XXX at once and the smaller units fit easily on the bar," Mirelez says. "The machines are easy to use."

Lines can be run to an existing cold room and equipment is cleaned like current tap systems. Retailers can purchase or lease Hard Ice machines through beverage equipment supplier IMI Cornelius.
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Title Annotation:Coors Brewing Co.
Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 4, 2005
Words:204
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