Coors now true "national" brewer by adding Indiana.
The Golden, CO-based brewer announced that its beers became available this week in cans and bottles at Hoosier retailers. Coors and Coors Light had become available in kegs in Indiana only as recently as January.
Indiana was the last state where Coors was not sold.
"It took us a long time because it took a long time to find the distributors that could maintain the high quality standards that we set for our beer,: company spokes-person Cindey Dolphin said in a telephone interview.
The brewer likes control over distributors to ensure its product is refrigerated from point of production to point of sale. All Coors products are brewed in Golden. The brewer also produces Keystone and Keystone Light beer.
"We've heard for many years that the people of Indiana want our beers," Dolphin said. Wholesalers have asked for Coors, and consumers have brought it to Indiana from other states.
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|Title Annotation:||the last state where Coors beer was not sold|
|Publication:||Modern Brewery Age|
|Date:||Mar 25, 1991|
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