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Coors names VANS licensee of the year.

Coors Brewing Co. recently presented the Van Doren Rubber Co. (VANS) of Orange, CA, with the third annual "Coors Light Apparel Consortium Licensee of the Year" award during the Action Sports Retailer Trade Expo held recently in San Diego.

The award recognizes VANS for excellence in innovation of products, commitment to expansion of accessory lines, and its foray into the retail and event markets and custom-design of shoes featuring the Coors Light and Beerwolf logos.

"We want to acknowledge VANS' outstanding achievements in creating new and exciting products in 1990," explained Greg Thomas, Coors' licensing operations manager. "Our partnership with VANS is exciting because they too represent active adult lifestyles, particularly the attractive, free-spirited California scene."

VANS was selected for the award from a 10-member Coors licensee consortium, all of which produce activewear and accessories bearing the Coors Light logo.
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Title Annotation:Coors Brewing Co. awards Van Doren Rubber Co. of Orange, CA
Publication:Modern Brewery Age
Date:Mar 25, 1991
Words:140
Previous Article:Genuine Draft Light expands to Midwest.
Next Article:Miller awards its top promotional supplier.
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