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Coors names Founder's Award winners.

Frank B. Fuhrer Wholesale Co. and Kramer Beverage Co. of Pleasantville, NJ were named Coors Brewing Co.'s 1992 Founder's Award recipients.

"The Founder's Award embodies the spirit of our founder Adolph Coors, whose unwavering commitment to excellence remains the guiding force for our company's success," said Peter Coors, CEO of the Coors brewing Co. "The success exhibited by Fuhrer and Kramer exemplifies my great grandfather's admonition, nothing by halves.'

"Especially in the beer business today," Coors said, "no player--brewer, distributor or retailer--on the team can afford to do anything halfway. Winning the Founder's Award reflects Frank B. Fuhrer Wholesale Co.'s and Kramer Beverage Co.'s strength as business leaders and community strongholds. It is truly a tremendous achievement."

The Founder's Award program was created in 1978 to recognize the outstanding performance of Coors distributors.

To earn the Founder's Award, a distributor must pass a rigid performance audit and have two consecutive years of exceptional performance in the areas of quality assurance, business planning, sales and marketing, management and community relations.
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Title Annotation:Adolph Coors Co.
Publication:Modern Brewery Age
Date:Jun 7, 1993
Words:172
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