Printer Friendly

Coors field representatives go "laptop." (Coors Brewing Co.)

Coors field representatives go "laptop"

In 1959, Coors Brewing Co. was among the leaders in the American beer market to develop the aluminum can. Today, according to the brewer, the company is riding the crest of the laptop computer revolution and is leaving the competition in its wake.

Nearly 200 Coors field personnel conduct business with Compaq laptop computers, equipped with WordPerfect, Lotus 1-2-3, Harvard Graphics and CoorsLink (electronic mail) software.

Francie Morgan, Coors' sales communication manager, said top management initiated the project in 1990 to improve the effectiveness of the company's sales force. Initial phases focused on reducing the time field representatives were spending pulling together presentations and improving communications with distributorships and headquarters.

Recent surveys have indicated that the laptops have saved Coors managers nearly 2.5 hours per week. Additionally, the costs for business reviews, overnight mail and typing services have decreased dramatically. At least 50,000 sheets of paper are no longer mailed; that information is transmitted via CoorsLink.

"Laptops have not only saved the company time and money, they're also enabling field managers to become professional marketing consultants," said Donna Whitley, Coors project manager, who spearheaded the plan. "The laptop hasn't lessened work loads, but has enabled users to focus on strategic planning instead of pushing paper."
COPYRIGHT 1991 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Modern Brewery Age
Date:May 13, 1991
Previous Article:NRA honors Busch.
Next Article:Year of the cat.

Related Articles
Coors to honor standing labor agreements after merger.
Coors to export beer into Virgin Islands.
4th annual Beer Institute Membership Meeting sets sights on proactive program.
Coors names Panama, Puerto Rico emissaries.
Wholesalers can breath easier after Coors sale.
Coors export brands move to Puerto Rico.
Corn Products wins as Coors' supplier.
Coors announces two new brews.
Pittsburgh Brewing launches two new draft beer brands.
Bill Coors speaks to gathered MBAA at 112th annual convention in Colorado.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters