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Coors donates $100,000 to Virginia literacy fund.

Coors donates $100,000 to Virginia literacy fund

Coors Brewing Co. and its 13 independent Virginia distributors donated $100,000 to the Virginia Literacy Foundation (VLF) following a successful local fund-raising effort.

Coors' Virginia distributors contributed 10 cents to the VLF for every case of Coors, Coors Light and Coors Extra Gold sold during June. The Coors Shenandoah brewery matched that donation to reach the $100,000 goal.

"The contribution from Coors pushes the VLF over its original goal of $3 million," said Jeannie Baliles, Virginia's First Lady, founder of the VLF. "These funds will be used over the next eight years to help the more than 670,000 functionally illiterate adults living in Virginia."

Coors' long-term investment in Virginia began with the March 1987 opening of its Shenandoah brewery which employs 300 people. In 1988, Coors donated more than $125,000 to 89 organizations and contributed 1,355 hours of volunteer service.

The VLF was established two years ago through the efforts of Baliles. The program's objective is to unify the various literacy groups throughout the state, pooling resources and energy. VIRGINIA'S FIRST LADY Jeannie Baliles (right), founder, the Virginia Literacy Foundation, receives a check for $100,000 from Coors Brewing Co. representatives, Jim Murphy (left), United Beverage, distributor of Coors products, and Norman Kuhl (center), plant manager and vice president, Coors' Shenandoah brewery.
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Publication:Modern Brewery Age
Date:Aug 28, 1989
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