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Coors distributors raise $15,000 to fight state illiteracy.

Coors distributors raise $15,000 to fight state illiteracy

Coors distributors helped raise more than $15,000 during the month of September to support literacy efforts throughout the state of Oklahoma.

The month-long, statewide program was part of the Coors "Literacy. Pass It On." program, a national $40-million, five-year effort to fight illiteracy. Thirteen Coors distributors and participating retailers made a donation for every purchase of Coors and Coors Light.

In addition, funds were raised at a rock n' roll memorabilia auction at the Oklahoma State Fair held September 28.

As part of the Oklahoma campaign, Edmond, OK, resident Leslie Gelders was named the 1991 Coors Literacy Luminary for Oklahoma. Actor Danny Glover and Skip Rogers from Coors Brewing Co. presented Gelders with $5,000 check from Coors in recognition of her exemplary determination in fighting illiteracy in the her Oklahoma community.

Coors also presented a $5,000 matching gift to the organization of Gelder's choice, the statewide Oklahoma Literacy Coalition.

"Through the generosity of Coors and its distributors, Oklahoma has a new partner in the fight against illiteracy," Gelders said.

According to national statistics, Oklahoma has the fourth-highest illiteracy rate in the nation with one in five Oklahomans being unable to read.

The reports added that adult illiteracy costs the state an estimated $1.8 billion a year in lost industrial productivity, unrealized tax revenues, welfare payments and workers' compensation claims.

PHOTO : OKLAHOMA LITERACY LUMINARY, Leslie Gelders (left), recently received a $5,000 check from Coors Brewing Co.'s Skip Rogers (top right) and actor Danny Glover (top left) for her efforts in fighting the state's illiteracy. Also pictured, Aarone Corwin (bottom right), member of the Oklahoma Literacy Foundation, accepted a check on behalf of his organization.
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Title Annotation:Adolph Coors Co.'s program to support literacy efforts throughout Oklahoma
Publication:Modern Brewery Age
Date:Oct 28, 1991
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