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Coors announces white-collar job cuts.

Adolph Coors Co. has announced that it will cut 500 white-collar jobs as part of a cost-cutting plan to improve long-term profits.

Coors said that the "multi-part plan" will include lowering overhead costs, outsourcing and decentralizing selected company functions, reducing inventories of raw and finished goods, improving productivity, utilizing excess capacity and increasing the effectiveness of market spending.

Coors said the job cuts will be made primarily through enhanced early retirement packages, incentives for voluntary separation and attrition. The cuts will represent about 20% of Coors 2,500 white collar work force.

Coors reported that the reductions won't affect the Coors Brewing Co. production staff, which numbers 4,050. Coors said it was taking the steps to support the company's goal of "generating profit to reward shareholders, repay debt, grow market share and reward employees."

As a result of the cut-back, Coors said that its merchandising, consumer promotion, and field media will now be handled by Front Range Communication group, an independent company owned by a Dallas-based marketing firm, Case/Dunlap Enterprises. Some Coors employees will be offered jobs at the new agency.
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Title Annotation:Adolph Coors Co.
Publication:Modern Brewery Age
Date:Jul 19, 1993
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