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Coors announces exec appointments.

Rob Klugman, Coors Brewing Co. vice president of brand management, and Bill Weintraub, former senior vice president of marketing for Tropicana Products, Inc. were named today to top Coors positions by Leo Kiely, Coors president and chief operating officer.

Klugman, 45, was promoted to vice president of corporate development, responsible for planning long-term strategic direction for Coors. Weintraub, 50, was named as vice president of marketing responsible for established brands.

Both positions report to Kiely and became effective July 12.

According to Kiely, the appointments will strengthen the company's ability to be competitive in the marketplace and will use the major strengths of Klugman and Weintraub.

"We clearly have a need for a strong senior officer to lead our strategic processes and align our resources against our most important strategies. Rob Klugman has done a great job building our brand franchises to their current levels, and we now need to leverage his skills and 14 years of experience with Coors in an important new role," Kiely said.

Kiely said that Weintraub brings a wealth of experience in advertising and marketing to his new position.

"For years I have admired Bill Weintraub's marketing accomplishments in various consumer businesses, and I am excited about the new ideas he will bring to our beer business," Kiely said.

Most recently, Weintraub directed all marketing and advertising for Tropicana Products in Bradenton, FL. Prior to that, he was with Kellogg Company in Battle Creek, MI from 1982 to 1991, with responsibility for marketing and sales. Weintraub was said to be instrumental in revitalizing brands like Corn Flakes, Raisin Bran and Special K.

Weintraub received a BA in communications from the University of illinois in 1964 and an MBA in marketing from Northwestern University in 1966. He served in the U.S. Marine Corps reserve from 1966 to 1972.

Klugman received his bachelor's degree from Amherst College in 1969, and was graduated magna cum laude and elected Phi Beta Kappa. He earned his MBA from Harvard Business School in 1973.

Klugman worked for Chicago-based Leo Burnett for six years, and joined Coors in 1979 as marketing director, responsible for brands and sports marketing. He served in several other positions through the '80s, and in 1990 again led work on established brands as v.p. of brand marketing.

"Coors has an appreciable amount of work to do in order to more strategically define our future goals and allocate our resources to attain these goals," Klugman said. "I look forward to using my experience in heading up this function for Coors."
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Title Annotation:Adolph Coors Co.
Publication:Modern Brewery Age
Date:Jul 26, 1993
Previous Article:Century Council recruits small brewers.
Next Article:Coors to test "value-added" price brand.

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