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Coors accepts, meets goal to cut waste.

Coors Brewing Co. recently reported it not only accepted the Coalition of Northeastern Governors (CONEG) Challenge to industrial companies, but already has met the group's eight-year goal for voluntary source reduction through packaging elimination, minimization, reuse and recycling.

According to a company spokesperson, Coors is the only brewer and one of only 29 Fortune 500 companies nationwide to accept last year's challenge made by CONEG, whose Source Reduction Task Force campaign is chaired by Gov. John McKernan of Maine.

The Governor's Challenge was offered to 200 Fortune 500 companies in the U.S. Through its Preferred Packaging Guidelines, the challenge called for a voluntary commitment to reduce packaging materials by 50 percent by the year 2000 in an effort to help manage the nation's solid waste problems.

"Coors Brewing Company is proud to accept the CONEG Challenge," said president Peter Coors. "We wholeheartedly endorse the concept of reducing, reusing and recycling packaging. Even though we have met the CONEG Challenge threshold, we will continue our company-wide efforts to achieve further source reduction."

Over the past year, Coors said the brewery has: reduced the size and weight of glass bottles, cans, and secondary packaging; increased the recycled content of its primary and secondary packaging; and has reused and recycled materials and waste.
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Title Annotation:Adolph Coors Co.
Publication:Modern Brewery Age
Date:Nov 30, 1992
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