Coors Brewing signs deal with Miramax.
Coors will be the official sponsor of Miramax premieres in the U.S., helping to pay for the events and getting logo placement in the background.
The deal will allow placement of Coors products in at least five Miramax films a year, to the exclusion of the brewery's rivals.
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|Publication:||Modern Brewery Age|
|Article Type:||Brief Article|
|Date:||Aug 19, 2002|
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