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Coors Brewing Co. donates $250,000 to literacy effort.

The Coors Brewing Co. recently contributed $250,000 to SER-Jobs for Progress program as part of the company's effort to eradicate illiteracy. SER is a group that was founded to focus on the needs of the Hispanic community, and has received contributions totaling $1 million from Coors over the past four years.

Coors began its partnership with SER in 1990, when the brewer launched its "Literacy--Pass it On" campaign. To date, the program has provided 302,000 people with literacy services.

"Coors contribution is a worthwhile investment that has delivered tremendous results in promoting literacy and breaking the cycle of illiteracy in our society," said Phyllis Coors, national spokesperson for Coors' literacy effort. "Together, we can beat illiteracy, and we at Coors are proud to be a part of the solution."
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Title Annotation:Adolph Coors Co.
Publication:Modern Brewery Age
Date:Jun 7, 1993
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