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Coors' Killian's Irish Red now available in 12-oz. cans.

Coors' Killian's Irish Red now available in 12-oz. cans

Coors Brewing Co. announced the introduction of George Killian's Irish Red in 12-oz. cans, making it the first red lager to be distributed nationally in cans.

"Previously, Killian's Red has been available only on draft and in 12-oz. longneck bottles," said George Mansfield, brand manager, Coors Brewing Co. "This new package of 12-oz. six-pack cans is unique for a red lager and offers the consumer a convenient choice for the summer months."

The brand's ivory and amber can will be imprinted with the Coors Consumer Hotline number (1-800-642-6116) making it the first primary beer package to carry a toll-free consumer response line, Mansfield reported.

Killian's in cans will be available June 25 through the Labor Day holiday in early September. With this introduction, the brand is targeting seasonal on-premise accounts where glass is not allowed as well as the strong summer off-premise business. Current plans are to make this new package available on an annual basis during the summer-time months.

"With Killian's Red now available in cans, we hope to continue attracting new consumers and maintain loyalty among current consumers," Mansfield said.

The Killian's Red can will be available to wholesalers in all 50 states with the exception of Delaware, Hawaii, Oklahoma, Pennsylvania and Utah.

PHOTO : KILLIAN'S RED is now available in 12-oz. cans.
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Title Annotation:lager beer
Publication:Modern Brewery Age
Date:May 7, 1990
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