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Browse Cooperative advertising topic

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1-15 out of 15 article(s)
Title Author Type Date Words
The role of involvement in sports and sport spectatorship in sponsor's brand use: the case of mountain dew and action sports sponsorship. Bennett, Gregg; Ferreira, Mauricio; Lee, Jaedeock; Polite, Fritz Report Mar 1, 2009 7403
Tax implications on the financial accounting treatment of cooperative advertising reimbursements. Madden, David Jun 1, 2003 1634
HONEYWELL ANSO NYLON OFFERS INCENTIVES TO DEALERS, RETAILERS. Brief Article Dec 16, 2002 224
VARIETY VAC; THORNE GETS READY TO UNVEIL ITS ALL-PURPOSE CLEANING MACHINE. Beatty, Gerry Dec 16, 2002 546
The end of compelled contributions for subsidized advertising? Schoenhard, Paul M. Jun 22, 2002 5485
Supreme court ruling clouds commodity marketing promotion. (Newsline). Brief Article Sep 1, 2001 235
Study reveals alliances underperform. Dec 31, 1999 182
Dynamic duos. Janoff, Barry Oct 1, 1999 1458
Network subdivision: California's smaller papers gripe about state ad network and form subnetworks. Stein, M.L. Aug 23, 1997 1051
Manufacturers, distributors and retailers team up with co-op advertising. Boyles-Sprenkel, Carolee Aug 1, 1994 1200
Cooperative and predatory advertising: effects on oligopoly advertising investment. Chen, Yunkai; Roayaei, A.J.; Seldon, Barry J. Jun 1, 1993 5448
Co-op ads are ripe for plucking. Stein, M.L. Aug 10, 1991 551
Smart advertising separates the eagles from the ducks. Grueskin, Robert column May 1, 1990 1020
SHOT SHOW '90 - a buyer's bonanza and a marketing tool. Grueskin, Robert column Dec 1, 1989 1388
Co-op advertising: retailer and manufacturer working together to boost sales. Grueskin, Robert Jan 1, 1989 1370

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