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Coop Launches Affiliate Music Download Store Operated by TDC and Provided by 24-7 MusicShop.

LONDON & COPENHAGEN, Denmark -- 24-7 MusicShop:

Coop, the Largest Scandinavian Retail Chain, Has Launched a Music Download Store Operated by the Danish Telecommunications Company TDC. The Affiliate Service is Provided by 24-7 MusicShop

Today, Coop opened Musikhylden, an online music store operated by TDC on and Musikhylden is currently offering more than 650,000 music tracks, and is on the path to becoming a premium digital music destination in Denmark.

With the opening of Musikhylden, 24-7 MusicShop introduces its new affiliate module, which allows 24-7 customers, to offer co-branded music download stores to partners. The customers can add multiple affiliate stores which can be managed via the customer's existing Content Management System (CMS). "For our customers this is a really simple and fast way to generate additional sales while developing great partnerships," says Frank Taubert, CEO 24-7 MusicShop. "We are delighted that such important players in the Nordic market as Coop and TDC have chosen our platform to develop their affiliated digital music service."

Coop is one of top offline music retailers selling CD's through subsidiary retail chains such as Kvickly and Kvickly xtra. Coop's internet store, www., is amongst the most successful destinations on the internet in Denmark.

Since its launch in autumn 2003, TDC's music download store has achieved remarkable success and is responsible for 35% of Denmark's total digital music sales. On TDC Music, 51% of the customers are below 30 years.

Musikhylden can be found at and

24-7 MusicShop (, with offices in the UK, US, Germany, Spain and Denmark, is the leading B2B technology provider specializing in online and mobile distribution of digital entertainment. Via its comprehensive system, the company has fulfilled millions of commercial and promotional downloads for major retailers, telcos, software and hardware manufacturers, record labels and media companies worldwide. With license agreements in place with all the major record companies and 5,000 independent labels, 24-7 MusicShop is a turnkey one-stop-shop for the seamless, distribution of digital media.

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Publication:Business Wire
Date:Sep 15, 2006
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