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Conventions and expositions.

What a show. The 76th annual meeting of the American Academy of Periodontology, Chicago--winner of the conventions management, budget of $2 million or more, category--was a memorable event. A look at AAP's submission tells why the association won: The comprehensive package details every element of putting together the event--marketing and promotion, program content and development, logistics management, and evaluation and budgeting.

For AAP staff, the meeting was the culmination of more than a year's work. But it was well worth the effort: Nearly 2,300 AAP members (dental professionals specializing in the prevention, diagnosis, and treatment of diseases affecting the gums and supporting structures of the teeth), 800 nonmembers, and 220 exhibitors contributed to bringing in $260,286 in revenue for the association.

The four-day program--held at the Loews Anatole Hotel, Dallas--offered 48 continuing education programs, five general sessions, and a three-day exhibit. "This was the second meeting that we--AAP's meeting staff--had worked together on," says AAP Meetings Coordinator jean Pierson. "That made all the difference in the world, along with a committed hotel staff and local planning committee--composed of AAP members."

Top-notch convention manager. Kevin Kelly was only 15 years old when he began his job at the Inn of Newton--a 200-bed Holiday Inn-owned property in a suburb of Boston. Twenty years later, he still works in the hotel business, as assistant director of convention services at Marriott's Marco Island Resort, Marco Island, Florida.

Kell--recipient of the convention services management, budget of $2 million or more, award--says it was his job as a front desk night clerk at the [Inn of Newton] during high school and college that made him really enjoy the profession. "I worked the night shift for a while and it was great. There were no real managers around, so I was in charge of everything--answering the switchboard, fixing the toilet, and so forth. I did what I had to do to get the job done and loved doing it."

Based on his long hospitality career, Kelly offers these tips for managing meetings:

* Work well with different personalities. "You need to develop a close working relationship with the people you work with and for," he explains. "Thus, you have to have the ability to interact, communicate, and like all types of people."

* Learn to get results through others. "I work for the hotel, but I really work for the clients--they are going through me to get what they want done. I rely on a lot of other people to do what they do well and to do it right."

* Develop the ability to think and make decisions quickly. "A lot of times you are going at full speed, so you have to be able to think on your feet and go with it."

* Have a good sense of humor. "If we are short 10 chairs, die world isn't going to fall apart. Mistakes happen-you've just got to look at why it happened and not let it happen again."

* Be a perfectionist. "A lot of people in this business are obsessive and compulsive people. I think you have to have a little bit of that in your character, because you have to pay attention to so many different details."
COPYRIGHT 1992 American Society of Association Executives
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Hard-Earned Rewards; award winners of the American Society of Association Executives
Author:Mascari, Patricia A.
Publication:Association Management
Date:Sep 1, 1992
Previous Article:Communication.
Next Article:Education.

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