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Control room to help Metros in going digital.

WITH the deadline to switch cable TV network from analogue to digital in four metros drawing close, information and broadcasting minister Ambika Soni has swung into action.

An Emergent Response Team ( ERT) and a control room have been created by the ministry to ensure a smooth transition of cable networks in Kolkata, Chennai, Delhi and Mumbai by October 31. As per the schedule, the four metros will go digital from November 1. Those who are not on the directto- home platform in the four cities will not be able to watch TV programmes from next month.

Sources said the control room was created on October 16 and as per the mandate, it would continue to operate till December 2014, till complete digital fidelity is achieved in the rest of the country.

The main job of the control room is to take calls, advice and initiate action through firms who are manufacturing the set top boxes. There are five national multi- system operators ( MSOs) who have also posted their officers in the control room to answer the queries.

The control room, on an average, receives 300 to 400 calls per day and the ERT ensures speedy help through the MSO officers posted with them.

" The most common query is about the set top box price and whether the deadline for the switch would be extended. It takes us a long time to put the point across that their TV screens will go blank on November 1 if they don't switch to the DTH or set top box format," an official said.

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Publication:Mail Today (New Delhi, India)
Date:Oct 22, 2012
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