Contactless payment users more satisfied with Apple Pay.
BANKING AND CREDIT NEWS-September 29, 2015-Contactless payment users more satisfied with Apple Pay
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According to the latest Contactless Payment Index results from eDigitalResearch, 51 percent of Apple Pay users are extremely satisfied, compared to 32 percent of contactless card users who said the same. Over 40 percent of shoppers who have an Apple device have used Apple Pay to pay for goods or services and 20 percent believe using Apple Pay could encourage them to spend more.
The spend limit of contactless payments and Apple Pay has increased from GBP20 to GBP30 as of September 1, 2015 meaning more Apple Pay users could be using their iPhones to make payments. According to the UK Card Association during the first half of 2015, customers spent GBP2.5 billion in contactless payments meaning that with the rise of spending limits, the UK could be set to start making more contactless payments in the near future.
Of all the 2,000 consumers surveyed, three quarters (75 percent) have not seen any Apple Pay points or symbols before indicating that awareness is still low.
eDigitalResearch is the leading provider of SaaS technology Voice of the Customer programmes and empower businesses to make critical decisions through informed direction. By combining proprietary technology with focused insight and thought leadership, the company is able to provide a truly unique solution - from real-time closed-loop customer feedback to panels and communities.
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