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Consumers of All Ages Ask Santa for Philips Magnavox Internet TV Terminal For WebTV This Christmas

 Affordable, Easy Internet Access Provides Tremendous Fun
 For Families and Seniors


KNOXVILLE, Tenn., Nov. 19 /PRNewswire/ -- Santa is dreaming of a "digital" Christmas this year as consumers of all ages put the Philips Magnavox Internet TV Terminal for WebTV at the top of their gift wish lists. Introduced this fall by Philips Consumer Electronics Company (PCEC), the Philips Magnavox Internet TV Terminal is the exciting, new digital consumer electronics product that makes Internet access through WebTV easy, affordable, and fun. With the press of just one button, an ordinary television set becomes an on-ramp to the Information and Entertainment Superhighway.

"The Philips Magnavox Internet TV Terminal and WebTV solve the problem of finding the perfect consumer electronics holiday gift for the person who has everything," said Ed Volkwein, PCEC Senior Vice President and General Manager, Sales and Marketing. "It's an appropriate gift for families, students, and seniors -- actually, for anyone who has a television set and can operate a remote control -- and at a suggested retail price of $329.95, it's the most affordable way to give a family member or friend access to the fun and magic of the Internet."

Vast Array of Content

Featuring a Web browser from WebTV Networks, Inc., a subscription-based on-line service, the Philips Magnavox Internet TV Terminal allows users to explore a vast array of content on the World Wide Web, as well as send and receive E-mail.

Internet services include viewing millions of World Wide Web pages, ranging from the NFL to the Smithsonian to Sesame Street, as well as home shopping, on-line banking, stock market activity, movie reviews at local theaters, and parental screening for material that may be inappropriate for children.

Additionally, the unit's high resolution and flicker-free performance make Internet surfing via television an enjoyable family activity in the living room.

Tremendous Fun

"The Philips Magnavox Internet TV Terminal and WebTV are tremendous fun for families and seniors. It's easy to set up and easy to use, and it's a gift they can enjoy together on Christmas and throughout the year," Volkwein said. "Imagine a family gathered around the television on Christmas morning using the new Philips Magnavox Internet TV Terminal to send holiday E-mail greetings to cousins in other states or friends around the world. It's the start of a new American tradition. Kids can even visit Santa Claus at his very own Web site to personally wish him a Merry Christmas (http://www.santaclaus.com)."

Plug and Play Assembly

"Assembly required" may be the two most dreaded words on Christmas morning, but access to the Internet is as easy as connecting the Philips Magnavox Internet TV Terminal to any television and standard phone line, then pressing one button to go on-line with WebTV. Users of all ages can learn how to surf the Internet via the built-in Web browser in as little as three minutes, making the Philips Magnavox Internet TV terminal the one gift under the tree that won't be a hassle to put together.

Available Now

"Retailers already are reporting strong sales, and they predict our units will be moving off shelves even faster as we approach Christmas," Volkwein said.

Among national retailers carrying the Philips Magnavox Internet TV Terminal are Best Buy, Circuit City, CompUSA, Fry's, Good Guy's, Incredible Universe, Montgomery Ward, Office Depot, Sears, Service Merchandise and The Wiz. An optional full-size infrared remote keyboard is also available at a suggested retail price of $69.95.

Philips Consumer Electronics Company designs, manufactures, markets and services Philips Magnavox consumer, professional and commercial electronics products. PCEC, with headquarters in Knoxville, Tennessee, is a division of Philips Electronics North America Corporation, with more than $7 billion in annual sales and corporate headquarters in New York. PCEC is also part of Philips Electronics, N.V., with more than $40 billion in annual sales and based in Eindhoven, the Netherlands.

Philips Magnavox maintains a site on the World Wide Web at: http://www.philipsmagnavox.com

WebTV Network is a service mark of WebTV Networks Inc.

SOURCE Philips Consumer Electronics Company
 -0- 11/19/96


/NOTE TO EDITORS: Excellent studio-quality color transparencies and black-and-white photographs of the Philips Magnavox Internet TV Terminal portrayed in holiday settings are available upon request.

For direct access to the Philips Magnavox Internet TV Terminal News Bureau, call 800-597-1790 Monday through Friday, 9:00 a.m. to 5:00 p.m. (CST)./

/CONTACT: Jill Greenman of Philips Consumer Electronics Inc., 423-521-3274; or Ken Trantowski of The Dilenschneider Group, 312-553-0700/

CO: Philips Consumer Electronics Company ST: Tennessee IN: CPR SU:

GW-DA -- NYTU107 -- 4041 11/19/96 13:49 EST http://www.prnewswire.com
COPYRIGHT 1996 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996 Gale, Cengage Learning. All rights reserved.

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Date:Nov 19, 1996
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