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Consumers gobble up Thanksgiving take-out; Boston Market expects strong holiday specialty food sales in 1996.

GOLDEN, Colo.--(BUSINESS WIRE)--Nov. 22, 1996--With take-out meals becoming a new tradition, Boston Market(R) is expecting strong holiday sales for the upcoming Thanksgiving, Christmas and New Year's seasons.

"More and more people are opting to spend time with their families and friends than be prisoners of their kitchens," said Larry Zwain, president and ceo of Boston Market, which has created Boston Hearth(TM) Specialty Foods for the holidays. "With today's fast-paced lifestyles, people are looking for convenience, quality and value at all times of the year.

"At the holidays, they want traditional dishes like turkey, ham, mashed potatoes made from scratch, cranberry relish, butternut squash and other favorites that can be pre-ordered, taken home and served at their own tables on their own china."

Zwain said that because of this growing trend, Boston Market expects sales of its Boston Hearth Specialty foods during the 1996 holiday season to be up significantly over last year.

About 75 percent of the 1,030 Boston Market stores will also be open Thanksgiving Day, many of them serving full traditional Thanksgiving fare for those who choose to eat out instead of take home.

Boston Hearth Specialty Foods, include rotisserie roasted turkey breasts, whole and half glazed hams and banquet-sized traditional side dishes like mashed potatoes and gravy, stuffing, corn, butternut squash and cranberry relish. This year Boston Market is also offering holiday meal packages that feed from 10 to 24, with prices averaging $4 to $5 per person, and apple pie a la carte.

Traditional holiday fare is not new to Boston Market, which serves homestyle meals throughout the year. Annually, Boston Market sells more than 20 million pounds of turkey breast, 9 million pounds of stuffing, 1.8 milion pounds of cranberry relish and more than 57 million pounds of made-from-scratch mashed potatoes.

Turkey is so popular during the holidays that, according to the National Turkey Federation, 45 million turkeys were consumed at Thanksgiving and 22 million consumed at Christmas last year.

Boston Market retail food service stores, franchised and operated by Boston Chicken(R) Inc. (NASDAQ-NMS:BOST), specialize in fresh, convenient meals featuring homestyle entrees, fresh vegetables, salads and side dishes. Boston Market combines the freshness and quality of traditional home cooking with convenience and value. There are currently more than 1,030 Boston Market stores in 38 states and the District of Columbia.

CONTACT: Boston Market, Golden

Liz Barrett, 312/751-5409

Karen Rugen, 303/384-5076
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Publication:Business Wire
Date:Nov 22, 1996
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