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Consumer Electronics, Durables Sector Sees A Speedy Growth.

India, April 29 -- According to a study titled 'Emerging trends in Consumer Electronics and Durables Industry,' released by The Associated Chamber of Commerce and Industry of India (ASSOCHAM), the consumer electronics and durables sector in India is likely to reach Rs 52,000 crore by 2015. The consumer electronics and durables industry is currently poised at about Rs 34,000 crore.

While, global consumer electronics and durables industry is growing at about 10 per cent CAGR and is currently estimated at about Rs 16 lakh crore and is likely to cross Rs 21 lakh crore mark by 2015, according to the study.

Multi-national companies (MNCs) with superior technology and better quality control account for a market share about 70 per cent of the overall consumer electronics and durables market in India and maintain a strong hold on the urban middle class segment growing at about 12 to 15 per cent.

"Demand for consumer electronics and durables is driven by a young demographic population, coupled with rising disposable incomes amid skilled and highly educated workforce," said D S Rawat, Secretary General, ASSOCHAM while releasing the findings of the study.

"Besides, low penetration levels, easy availability of finance options, growing prominence of consumer electronics' retail stores, online retail industry and a robust 400 million plus Indian middle class with a comprehensive rise in level of affluence is also fuelling the demand in this industry," commented Rawat.

The consumer durables and electronics market in rural and semi-urban areas account for about 40 per cent of the overall market and is growing at about 30 per cent CAGR.

Consumer electronics and durables market in India is divided into three segments namely - white goods, brown goods and consumer electronics.

Air-conditioners, refrigerators, washing machines and other domestic appliances fall in the white goods' category, while microwaves, chimneys, fans, irons, juicers, mixers and grinders fall in the category of brown goods. Television sets, audio and video players, personal computers, laptops, cell phones, digital cameras, camcorders and other electronic accessories fall in the category of consumer electronics.

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Publication:The Industry 2.0
Geographic Code:9INDI
Date:Apr 29, 2012
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