Printer Friendly

Consumer Climate: Renewed Confidence.

NUREMBERG, Germany, August 29 /PRNewswire/ -- Following several months of low morale among consumers, in August the consumer mood in Germany improved for the first time since April of this year. The indicators which record consumer mood, have shown consistent positive development compared with the previous month. Following the revised 3.2 points in August, the consumer climate forecast for September is 3.4 points.

Overall, the mood remains considerably less positive in eastern than in western Germany. While students and trainees and those with a higher income are predominantly positive in their attitude, the mood remains pessimistic among those disposing of a lower income and the older retired generation.

The overall development suggests that the election scheduled for September is having a positive effect on consumer mood. This does not mean, however, that the consumer climate will be affected positively in the long-term.

 Economic outlook Income Propensity to
 expectations buy
 August August August
 Figure(1) Change Figure(1) Change Figure(1) Change
 on on on
 previous previous previous
 month month month(1)
 Students and +0.4 +4.9 +34.7 +11.4 -7.4 -13.9
 High +3.6 +10.2 +20.5 +1.7 +24.8 +7.9
 Medium -8.4 +8.1 -13.3 +6.2 +1.0 +20.1
 Low -11.5 +13.4 -18.6 -6.2 -17.4 +13.7
 Older -28.5 -8.5 -45.2 -1.4 -23.4 -5.6
 Western -6.8 +6.5 -6.3 +2.6 +3.1 +9.5
 Eastern -30.2 -4.5 -26.8 +5.1 -33.4 +4.2
 Total -11.6 +4.1 -10.6 +4.2 -4.5 +8.6
 (1) Indicator points. 0 is the long-term average.
 (2) Employed people and housewives/househusbands

It is impossible to predict whether the positive signs mark the beginning of a trend reversal. This is due to the fact that oil prices are high and likely to increase further and that the propensity to make major purchases probably represents an immediate effect of such purchases being made sooner than planned in anticipation of price hikes. Whether private consumption really is experiencing an upward trend will largely depend on the extent to which fuel price increases and higher consumer taxes will affect the budgets of private households.

A fundamental trend reversal in consumer behaviour will only come about following a sustained improvement in economic development and the employment market. It is evident that people are longing for positive signs in this respect and are also willing to contribute to an improvement in the situation by spending and generating a marked rise in the demand for consumer goods.

 Dr. Ulrike Schoeneberg,

Dr. Ulrike Schoeneberg, +49-(0)911-395-2645,
COPYRIGHT 2005 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire Europe
Date:Aug 29, 2005
Previous Article:Quadrem Posts Cash Flow Positive First Half 2005, Annual Throughput to Exceed USD$6 Billion.
Next Article:DiBcom Raises EUR 24.5M Round to Extend Mobile TV Leadership.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters