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Constructive change.

IN A TIME WHEN AFRICAN AMERICAN publishers are making conscious choices to sell to white media conglomerates, it is refreshing to know that publishers like yourself are holding true to a commitment to empower African Americans without compromising their voice.

I also applaud the changes made to the format of BLACK ENTERPRISE. I have always enjoyed reading the magazine, but in the past, I felt indifferent to many of the articles because, I was not an aspiring businessperson. I purchased certain issues that dealt with matters that were of interest to me--how to save for college, for example--but I never felt compelled to subscribe. Three years ago when I began subscribing to the magazine, I noticed a consistent effort to include more lifestyle stories that incorporated the many facets of how business affects everyday life.

BE has successfully broadened its base audience from the traditional business professional to one that includes anyone interested in upward mobility, whether that person is a recent college graduate or a retiree. BE has something for everyone.

Felicia G. Watkins

Severn, MD
COPYRIGHT 2005 Earl G. Graves Publishing Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Letters
Author:Watkins, Felicia G.
Publication:Black Enterprise
Article Type:Letter to the Editor
Date:Sep 1, 2005
Previous Article:Bolstered confidence.
Next Article:Ernesta G. Procope: America's insurance maven: building the largest black-owned insurance brokerage, this first lady staked her claim on Wall Street.

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