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Constructive Consumer Financing: GE Reaches Agreement with USA Home Remodeling.

ST. PAUL, Minn. -- GE Consumer Finance's Retail Sales Finance unit today announced a multi-year agreement to provide consumer financing to customers of USA Home Remodeling, an on-line facilitator of home improvement services.

Under the agreement, GE Consumer Finance will offer both its revolving PROJECTLINE(SM) credit program and installment PROJECTLOAN(SM) financing product to consumers who use USA Home Remodeling for home improvement projects.

"USA Home Remodeling has created a unique platform that provides consumers a one-stop source for planning and completing home improvements," said Bruce Christensen, vice president of GE Consumer Finance's Home Improvement division. "Providing consumer financing is an integral part of that process, and we're pleased that they have chosen GE as their financing provider."

USA Home Remodeling operates coast to coast, and through its Web site offers homeowners the opportunity to contract for remodeling services with pre-screened contractors in a variety of home improvement fields. The company has enrolled more than 50 contractors, offering such services as, sunrooms, additions, window and siding installation, roofing, fencing, new home construction, pool installation and decking. It plans to enroll 250 dealers by the end of 2006.

Over the past 15 years, GE Consumer Finance's Home Improvement division has been an industry leader, providing more than $4 billion in home improvement financing to nearly half a million homeowners. Several thousand home improvement contractors nationwide offer GE financing to their customers.

"GE represents the very best in home improvement financing," said Mark Sosnik, founder of USA Home Remodeling. "The GE name and reputation is a valuable tool for our contractors and a source of great peace of mind for our customers. We're excited to have GE Consumer Finance as our exclusive financing provider."

GE Consumer Finance will service USA Home Remodeling customers through its St. Paul, Minn. and Rapid City, S.D. service facilities.

About USA Home Remodeling

USA Home Remodeling, located in Atlanta, Ga., is a sales and marketing company-providing access to full-service home remodeling and home service providers. The use of cutting edge technology and world trade is quickly changing the way America shops for home improvement. USA Home Remodeling assists their affiliates in gaining the competitive edge. For more information about its programs and service, visit

About GE Consumer Finance

GE Consumer Finance provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers in key industries: powersports, home improvement, outdoor equipment, automotive/recreational vehicles, consumer electronics and appliances, furniture, floor covering, jewelry, and health care. With $163 billion in assets, GE Consumer Finance, a unit of General Electric Company (NYSE: GE), is a leading provider of credit services to consumers, retailers and auto dealers in approximately 50 countries around the world. GE Consumer Finance, based in Stamford, Connecticut, offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found online at

GE (NYSE: GE) is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit

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Publication:Business Wire
Date:Jun 28, 2006
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