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Connex Vodafone rebrands as Vodafone Romania.

TELECOMWORLDWIRE-2 May 2006-Connex Vodafone rebrands as Vodafone Romania(C)1994-2006 M2 COMMUNICATIONS LTD

Romanian mobile phone operator Connex Vodafone has removed the Connex brandname and rebranded as Vodafone Romania.

The Connex and Vodafone names had been co-branded in Romania for six months, reportedly reaching brand awareness in 95% of the population. The new brand will be introduced in Romania through the "Make the most of now"/"Traieste fiecare clipa" communication platform.

Vodafone Romania said the 'Vodafone red' will immediately be present in all of the company's retail and partner stores and confirmed the corporate visual identity will change to reflect the new brand name.

The company's legal name has changed to Vodafone Romania SA from MobiFon SA as a result of the re-branding.

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Article Type:Brief article
Geographic Code:4EXRO
Date:May 2, 2006
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