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Connections 1992: your link to managing change.

Turning obstacles into opportunities. Remaining competitive in a global economy. Adapting to cultural diversity. Doing more with less. Recharging your personal and professional communication batteries. If these kinds of challenges sound familiar, IABC's 1992 international conference can be your career lodestar.

Connections 1992 takes place May 24-27 in San Francisco, a city renowned not just for its beauty, but for its linkages. San Francisco is the gateway to the Pacific, both port and portal to a rich blend of nationalities, lifestyles, and businesses. It's an ideal backdrop against which to learn the latest trends, skills and technologies; soak up ideas, experiences and energy; and emerge renewed for '92.

You'll have a chance to hear speakers such as Gail Fosler, vice president and chief economist of the Conference Board and former chief economist of the U.S. Senate Budget Committee. In the era of rapid global economic change, understanding the impact of leading economic indicators on your organization is crucial to developing successful business strategies. Fosler will discuss how to align your business communication efforts with the realities of a global economy.

Is your company wrestling with whether and how to "go green?" James Lukaszewski, APR, national advisor to some of the U.S.' largest corporations and previously a senior vice president with Georgeson & Company, in New York City, will conduct an interactive session that deals with tough environmental issues. He'll explain how to sell management on doing and saying the right thing quickly, managing public outrage and employee resistance, and defusing emotional media coverage.

How good are you at handling the "R" word--risk? David Miln Smith, Ph.D., can help you manage fear, overcome selfimposed limits and see the creative potential in a crisis situation. The first man to swim from Africa to Europe, Smith also has trekked the Sahara solo, and kayaked 2,000 miles down the Nile. His presentation will inspire you to reevaluate the risks in your life, for greater personal and professional satisfaction.

The conference agenda also includes sessions on:

* Facilitating multicultural communication

* Survival strategies to avoid being "downsized"

* How to start and grow your own communication consulting business

* Communicating without paper: how to take advantage of the electronic revolution

Strategic Interest Group roundatables and seminars are a conference feature being offered for the first time at Connections 1992. You'll be able to choose from among 13 different Strategic Interest Goups, ranging from employee communication to community relations, from nonprofits/associations to healthcare.

Back by popular demand, keynote speaker Richard Cobb, Ph.D., will discuss the ethics of change at the conference's IABC Research Foundation breakfast/general session. A compelling and provoctive speaker, Cobb, a consultant to business, industry and all levels of government in the areas of development and change, will present scenarios to exercise your mind, conscience and imagination.

Connections 1992 also affords you an opportunity to tap into the latest technology. California's famed Silicon Valley is just an hour's drive from downtown San Francisco. If the conference's extensive exhibits and features only whet your appetite for more, take a side trip to the place where hi-tech was born!

You'll also be able to forge connections with your colleagues from the chapter, district/region, and international levels at the conference's startegically planned social events. The opening night reception May 24th will introduce you to some of the best-loved sights of everyone's favorite city. During an expansive "Open the Golden Gate" night out on May 25th, you'll connect with the distinctive magic that defines San Francisco. The final evening's entertainment is the Gold Quill Awards Banquet, a gala annual event that honors IABC's stellar achievers.

Connections 1992. The cliche used to be, "It's not what you know, but who you know." Today, it's both what you know and whom you know that helps set you apart from the pack, makes you an asset to both your company and yourself. The ultimate connection happens when you learn a new skill, pick up a useful tip or tool, or discover some timely bit of information that you can apply in your work place and tie into your organization's goals and objectives. That connection makes you a winner. And you can make the ultimate connection at IABC's international conference.

Connections 1992 takes place May 24-27 (Memorial Day holiday week, U.S.) at the Marriott Hotel in San Francisco, Calif. Watch your mail and Communication World for registration information.

Marcia J. Pear is principal, Pear Communication, San Francisco, and a member of IABC/San Francisco's conference committee.
COPYRIGHT 1992 International Association of Business Communicators
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Update
Author:Pear, Marcia J.
Publication:Communication World
Date:Feb 1, 1992
Previous Article:Soon appearing over a transom near you.
Next Article:Public relations education: our future is banking on it.

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