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Conferences. ( Who, What, When & Where).

"Innovative Strategies for the Global Marketing of Publications in Troubled Times," March 4-5, 2002, New York Helmsley Hotel, sponsored by Publisher's Multinational Direct and NEPA.

Opening session for first-time registrants, The Basics of International Direct Marketing: Issues, Controversies, Terminology, features PMD editor-publisher Al Goodloe and Cutter Information group publisher Bruce Lynch.

Other speakers include Jim Muntz of WD&S Publishing, Sarah Stambler of E-Tactics, Jerry Messer of Data Services International, Cynthia Carter of Washington Business Information Inc., Larry Chaido of TransGlobal Consultants, James Thorton of MLA/Asia Response, Patti Wysocki of NEPA, Patrick Brennan of FT.com (Financial Times), and more than two dozen other leading international marketing experts.

Fees are $595 for PMD subscribers and NEPA members, $695 for others.
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Publication:The Newsletter on Newsletters
Date:Feb 21, 2002
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