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Conference scheduled by AHBAI.

Conference scheduled by AHBAI

HILTON HEAD, S.C. - "Urban Marketing Part II: Macro Profits from Micro Markets," is the theme of the American Health and Beauty Aids Institute 1991 Midyear Business Conference, to be held June 1 through June 4 at the Westin Resort here.

The keynote address at the ninth annual midyear business conference will be given Monday, JuneV3, by Jack Eckerd Corp. chairman and president Stewart Turley, a former chairman of the National Association of Chain Drug Stores.

Retailing trends in the 1990s and style trends for 1991 are among the topics to be covered in business-generating sessions at the conference. The sessions will feature industry experts and consultants forecasting changes and growth opportunities in the highly competitive ethnic H&BA market.

Addresses trends

Richard Sarkissian, senior consultant in Deloitte & Touche's New York City office of trade, will address in-store trends, discussing how fundamental changes in demographics and consumer preferences will trigger a host of retailing innovations within the decade. He will emphasize how retailers who focus their product lines closest to their customers will be strongest.

The session on style will offer a complete overview of what's in and out of fashion from a regional perspective, as well as a how-to guide for determining appropriate products for specific styles.

Other sessions will cover: * Demographics and psychographics of urban consumers. * How to increase ethnic H&BA sales in retail outlets. * Effective advertising to black consumers. * Electronic data interchange.

The opportunity will also be afforded to schedule private one-on-one meetings with all leading manufacturers of ethnic H&BAs under the name "Dialogue '91." Manufacturers, retailers, distributors, beauty and barber supplies, the media and others each year give the conference an attendance that runs in the hundreds.

The institute stresses that, according to the Census Bureau, black consumers will represent 13.1% of the nation's population by the year 2000.

"Because black consumers have a total spending power of $260 billion, effective urban marketing is the key to ensuring macro profits from this rapidly growing micro market," says Sarkissian.

The conference comes in the AHBAI's 10th anniversary year, in which it is celebrating a decade of leadership in the ethnic H&BA industry.

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Title Annotation:American Health and Beauty Aids Institute to hold conference on urban marketing
Publication:Chain Drug Review
Date:Apr 8, 1991
Words:363
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