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Computer games firm takes biggest byte at awards lunch.

A computer games firm has got the biggest byte out of a business contest.

Synthetic Dimensions, which develops computer games, television programmes and lenticular animation, has won Wolverhampton's Small Business of the Year Competition.

The firm, based in the town's landmark Chubb Building, was named winner at a business lunch at the Mount Hotel.

Director Ms Kate Copestake said: "We are overwhelmed at winning this award. The competition was extremely tough, but Wolverhampton has a reputation for toughness, tenacity, originality, and problem solving.

"Our staff apply all of these skills and together we create the very best. This is the new Industrial Revolution."

Synthetic Dimensions was started in 1985 and has had nine number one computer game titles to its credit, including Corporation and Legends of Valour.

A leader in three dimensional technology, it is working on a children's television series, Astro Knights, which is set to be ground-breaking in the techniques used. It is also making videos for bands like Iron Maiden.

Synthetic Dimensions is also working on lenticular animation - a method of producing 3D effects without holograms - and is working on projects for the National Gallery and Disney.

The award, presented by Tarmac chairman Sir John Banham, was backed by Tarmac, Wolverhampton Chamber of Commerce Training & Enterprise, and Business Link Wolverhampton.

Second prize went to a company in the personal finance sector, Torquil Clark, and third place to Wintech, a company which specialises in building facades for the construction industry.

A 20-year-old Midland student has been chosen as the most enterprising of the 1,500 who took part in placement schemes this summer in the Shell Technology Enterprise Programme.

Ms Rebecca Holland, from Stratford-upon-Avon, is studying chemistry at Bristol University.

Her eight-week placement with Shipley Europe was to investigate using silver as an alternative to chromic acid for plating metal into plastic. However, she discovered that a substitute was cheaper and environmentally more suitable than either.

She received a trophy and pounds 1,000 from Shell UK chief executive, Mr Chris Fay.
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Publication:The Birmingham Post (England)
Date:Oct 1, 1998
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