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Computer Techies Pick the Top Five Gifts for the Holidays; TechTarget Unveils Results of Holiday Wish List Poll: Highest-Tech Versions of Old Standbys Top the Poll.

Business/Technology Editors

NEEDHAM, Mass.--(BUSINESS WIRE)--Dec. 5, 2001

When it comes to defining the cutting-edge gift list for tech enthusiasts, gadget-heads, and just about any person over the age of 14, you couldn't do any better than to ask 1,000 computing professionals--the people who live and breathe technology--to pick their top five tech gifts. So, with hearty holiday cheer IT media company TechTarget today announced the results of its holiday tech wish list poll, which asked computer professionals to pick their "Five Most Wanted" tech gifts.

Surprisingly, the "geekiest" gifts fared worst in the poll, while today's high-tech incarnations of old-tech standbys like TVs, cameras, and DVD players topped the techies' wish lists. The least popular selections included such true techno-gadgets as the Apple iPod music player, Nintendo's new GameCube gaming system, and the Blackberry wireless handheld device. Nearly 1,000 registered members of the TechTarget network of Web sites for IT professionals completed the holiday poll.

Top Five Most Popular Top Five Worst

1. Flat Screen TV 1. Sega DreamCast
2. Digital Camera 2. Apple iPod
3. DVD & RW System 3. Nintendo GameCube
4. Digital Video Camera 4. Infrared Mouse
5. HDTV 5. Blackberry Wireless Handheld


For more information or to speak with Paul Gillin, editor-in-chief of TechTarget, please call Bill Keeler at (781) 684-0770.

About TechTarget

IT media company TechTarget offers the most targeted media for enterprise IT professionals, including the only network of industry-specific IT Web sites, invitation-only conferences, and Storage, the monthly magazine for enterprise storage professionals. TechTarget has received numerous industry accolades: Advertising Age's BtoB magazine named TechTarget to the Top Ten in its 2001 "Media Power 50," an annual ranking of the 50 most powerful advertising venues in all media categories. The Massachusetts Interactive Media Council (MIMC) named TechTarget the "Hottest Startup" in its 2001 Interactive Leadership Awards. TechTarget's more than 700 advertisers include BMC Software, IBM, Microsoft, Oracle, Sun Microsystems, Intel Corp., EMC Corp., Hewlett-Packard, and VERITAS Software. More information about TechTarget is available at http://www.techtarget.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Dec 5, 2001
Words:339
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