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Compudigm and Teradata Deploy Enterprise Visualization, Customer Marketing and Data Warehousing Solutions for AEG.

Compudigm Visualization, Customer Analysis and Reporting Capabilities with Underlying Teradata[R] Warehouse Provide Insight into Customer Behavior, Venue Performance and Marketing Spending While Enabling More Efficient and Effective Cross-Selling

LAS VEGAS & DAYTON, Ohio -- Compudigm International and Teradata, a division of NCR Corporation (NYSE:NCR), announced today the deployment of a series of visual business intelligence and data warehouse solutions for AEG, one of the top sporting, entertainment and hospitality companies in the world.

The technology will help AEG centralize all customer and marketing data; provide visual business intelligence tools for more effective analysis and marketing; and support the accelerated business growth that AEG anticipates.

"We traditionally relied on basic information and instinct to determine purchase drivers," said Bret Leece, vice president of Strategic Marketing Services at AEG. "We selected Compudigm and Teradata to consolidate our customer information and provide a toolset to improve our analytical capabilities."

AEG is leveraging Compudigm seePOWER[TM], an enterprise data visualization solution that presents information as intuitive pictures of business operations. Compudigm is also delivering seePOWER[TM] Profiler[TM] and Visual Reporter[TM] to identify, segment, track, visualize and report on customer behavior as well as corporate performance.

Teradata is providing the Teradata Warehouse, which provides a foundation for the enterprise data warehouse and is the most scalable and easily managed relational database on the market. NCR is also providing its Customer Power solution that will give AEG the ability to deliver highly targeted e-marketing messages.

"The solution gives AEG two key capabilities," said Andrew Cardno, Compudigm founder and chief executive officer. "AEG can segment customers for more targeted e-mail campaigns with simple wizards, and it can easily generate insightful spatial and nonspatial visual analysis or standard reporting on the performance of a campaign, event or venue. The way seePOWER presents information visually is one of the keys to making these processes take place faster compared to analyzing the same information in numeric tables."

Rob Berman, vice president, Retail Industry Solutions, for Teradata, added, "AEG represents the new breed of diverse entertainment and hospitality companies that realize the critical importance of the data they collect. To make better decisions faster, based on all the data they collect, AEG needed a platform that provides unrestricted access to the lowest level of data captured, by any associate, any time, and Teradata provides just that. We look forward to helping AEG reach its goal of selling more tickets and merchandise more efficiently."

About Compudigm

Compudigm delivers groundbreaking Business Intelligence solutions based upon its seePOWER data visualization technology, enabling enterprises to transform oceans of disparate data into actionable, visual intelligence for significant competitive advantage. Compudigm, founded in 1997, is dedicated to enabling enterprises to see their business clearly by animating, illustrating and infusing maps, floor plans, and product, engineering and scientific diagrams with comprehensive business intelligence. Compudigm delivers advanced visualization, customer profiling, content intelligence and advice and guidance solutions to the gaming, retail, entertainment, telecommunications, utilities, health sciences and financial services industries. Compudigm is the winner of Gold and Silver awards in Casino Journal's Most Innovative Gaming Technology Products competition, dual Smithsonian Computerworld Laureates and the Data Warehousing Institute's "Pioneering Product of the Year" award. For more information, visit the Compudigm Web site:

About AEG

AEG is one of the leading sports and entertainment presenters in the world. A wholly owned subsidiary of The Anschutz Company, it owns or operates some of the world's best arenas and theatres such as STAPLES Center in Los Angeles, The Forum (as exclusive bookers of sports and entertainment), the Colosseum at Caesars Palace in Las Vegas, the El Rey Theatre, Toyota Park, The Home Depot Center, Nokia Theatre Grand Prairie (Texas) and Nokia Theatre Times Square (New York); numerous sports franchises and initiatives including the Los Angeles Kings (NHL) and four Major League Soccer franchises; The David Beckham Academy, the Amgen Tour of California cycling road race and ING Bay to Breakers foot race; and AEG Live, a collection of companies dedicated to producing, promoting and presenting world-class live entertainment. AEG is also developing sports and entertainment venues around the world including Sprint Center (Kansas City, Mo.), NOKIA Theatre Los Angeles, Citizens Business Bank Arena (Ontario, Calif.), Red Bull Park (Harrison, N.J.), The O2 World arena (Berlin), The O2, which includes a 23,000-seat arena and over 650,000 square feet of leisure and entertainment use in Canary Wharf in the UK as well as L.A. Live, a 4 million-square-foot sports and entertainment district in downtown Los Angeles. AEG employs more than 3,000 staff in over 45 operating companies worldwide. Its international head office is at STAPLES Center, Los Angeles, and its European headquarters is now based in London.

About Teradata Division

Teradata (, a division of NCR Corporation (NYSE:NCR), is the global technology leader in enterprise data warehousing, analytic applications and data warehousing services. Organizations around the world rely on the power of Teradata's award-winning solutions to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability. As a growing business, Teradata is always looking for outstanding talent. To learn more about Teradata career opportunities, visit

About NCR Corporation

NCR Corporation (NYSE:NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's Teradata[R] data warehouses, ATMs, retail systems, self-service solutions and IT services provide Relationship Technology[TM] that maximizes the value of customer interactions and helps organizations create a stronger competitive position. Based in Dayton, Ohio, NCR ( employs approximately 29,300 people worldwide.

NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.
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Publication:Business Wire
Date:Nov 16, 2006
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