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Composition of newspaper media total revenue stream in 2012.

The U.S. newspaper media industry took in $38.6 billion in 2012, compared with $39.5 billion in revenue in 2011.

2012

$38.6 billion

Of that
$38.6
billion:

Print advertising
46% ($18.9 billion)

Circulation
27% ($10.4 billion)

Digital advertising
11% ($3.4 billion)

"New" revenue
8% ($3 billion)

Non-daily/niche/direct marketing
8% ($2.9 billion)

2011

$39.5
billion

In 2012, revenue from digital agency
consulting for local businesses grew
91%

E-commerce revenue grew
211%

Circulation revenue rose
5%
in 2012 for the total newspaper industry.

Source: Newspaper Association of America

Top mobile applications ranked by percent reach
of smartphone subscribers

FACEBOOK          76%
GOOGLE MAPS       66%
GOOGLE PLAY       54%
GOOGLE SEARCH     54%
GMAIL             48%
YOUTUBE           46%
PANDORA RADIO     42%
APPLE ITUNES      41%
COOLINS           38%
YAHOO MESSENGER   32%

Note: Table made from a bar graph.

Source: comScore Mobile Metrix, U.S., December 2012
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Title Annotation:data page
Publication:Editor & Publisher
Article Type:Brief article
Geographic Code:1USA
Date:Jul 1, 2013
Words:148
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