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Completely Bare sees rapid growth in depilatory arena.

NEW YORK -- Originating from hair removal treatments in spas, Completely Bare is a fast-growing depilatory brand offering a complete collection of gentle, innovative, highly effective and easy-to-use hair removal products.

The company says its formulas are infused with soothing ingredients and state-of-the-art technology that provide long-lasting results, giving customers a spa-quality experience in the comfort of their own homes.

As the top depilatory brand on Ulta.com, Completely Bare is successful both through e-commerce and in-store. With major retailer partners such as CVS/ pharmacy, Walgreens, Ulta and Kohls Corp., Completely Bare says it is poised to continue its aggressive market share growth through in-store activations, guerilla marketing, innovative product launches and strategic media investments.

Since launching exclusively with CVS/pharmacy in 2012, the brand has seen double-digit growth year over year.

In April 2015, the brand signed on Bravo's "Millionaire Matchmaker" Patti Stanger, a Completely Bare fan from the beginning, to share the brand message and give voice to its heritage and DNA. "Patti is a terrific spokesperson for the brand, as she lends her voice and expertise to the importance of hair removal and delivers our message in a way only Patti can, " says company owner Alicia Nussdorf.

Completely Bare recognized the importance of the Millennial and ethnic consumer early on, and the company says that it is quickly gaining momentum and has become a staple at such events as BeautyCon and GenBeauty, allowing the brand to tap into its key demographic, continue to grow its consumer and fan base, spread its social voice, and build its cult-like following.

During key selling months, Completely Bare has been featured on " Good Morning America" and "The Wendy Williams Show" as favorite summer items. The brand also pops up in trendy locations here and in Los Angeles and leverages key influencer partnerships with the likes of Tracy Anderson and Jennifer Walsh, both loyal fans of Completely Bare.

Continuing its pursuit of market share with the launch of 2015 Star magazine award-winning Completely Smooth Moisturizing No-Bump Shave Gel along with Ctrl + Hair + Del hair removal cream for the face, the brand maintains its commitment to innovation. Anticipating double-digit growth for 2015 and beyond, Completely Bare says it is continuing to expand its reach and widen its distribution.

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Title Annotation:MERCHANDISING INSIGHTS: BEAUTY
Publication:Chain Drug Review
Date:Jun 15, 2015
Words:374
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