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Company has all eyes on the OWL.

Logistics company DHL Exel Supply Chain is putting its weight behind the launch of The OWL - a range of wireless electricity monitors made by UK business 2 Save Energy.

The agreement will see DHL, which has a number of depots in the West Midlands, manage the whole logistics process, delivering the devices from the Far East right to the UK consumer's door.

The wireless electricity monitors marketed as The OWL, supplied by Newbury-based 2 Save Energy, show households the cost of electricity used in the home, as well as their green house gas emissions, on a portable, easy to read LED display. It could help households reduce their energy bills and carbon emissions by as much as 15 per cent.

Manufactured in China, consumers and householders looking to reduce their energy bills and minimise their impact on the environment can order OWL products online and have them delivered within two working days.

DHL has to ensure a seamless, on time delivery of the product, from collecting devices from 2 Save Energy's manufacturing partner in mainland China to its UK-based distribution centre before arranging for final delivery.

The contract sees DHL interfacing directly with 2 Save Energy's website, processing individual orders and arranging delivery of up to two million energy monitors to customers each year.

The company says that this makes the monitoring, control of stock levels and visibility of the entire supply chain crucial factors in the success of the operation.

David McTurk, operations director of 2 Save Energy, said: "As a global business, sourcing our The OWL products from the Far East, we needed a logistics partner that had worldwide reach but also the ability to think locally. DHL has that unique mix of having global expertise, without losing that all important personal touch that is important to a market such as ours."

DHL's head of specialist manufacturing, Steve Andrews, also said: "This tailored solution is a fantastic example of how enlisting the help of a leading logistics expert, with both global and regional delivery capabilities, can produce real time and cost savings for online retail companies."
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Title Annotation:Business
Publication:The Birmingham Post (England)
Date:Jan 8, 2008
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