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Company Website Goes from Vanilla to Neapolitan.

InsureMe Redefines Insurance Shopping Process

DENVER -- InsureMe, an online service that connects insurance shoppers with insurance professionals, has launched a new website geared toward helping consumers find affordable insurance.

In addition to a new look and feel, the company has added useful site capabilities that help educate consumers as they apply for insurance quotes online.

"Many people aren't sure what kind of auto insurance deductible they should have, or the differences between a term life insurance policy and a permanent life insurance policy," said InsureMe CEO Tim McTavish of the site changes. "Giving shoppers helpful hints and tips throughout the application process helps people make more informed purchasing decisions and ensures that they'll receive the most accurate quotes."

The positive consumer experience can also be felt by the company's extensive agent base and affiliate marketing partners.

"The insurance professionals on our network are receiving better, more qualified insurance leads as a result of our site refinements," added McTavish. "And that means we're connecting serious insurance shoppers with agents who can deliver."

Mike Sajdak, InsureMe chief financial officer and overseer of the company's dynamic affiliate marketing department, said the new site has also had a dramatic effect for their affiliate partners.

"We're enjoying a dramatic increase in our site traffic," said Sajdak. "We also broke company records for daily revenue, which is especially impressive when you consider that the third quarter is not the industry's strongest time."

The new site, code name "Butterfly," began transformation in November of 2005, and is representative of the company's plans for ongoing website development and improvement.

"True, we've launched the new site. But that doesn't mean we're done," hinted McTavish. "We're constantly working to develop the best possible product for shoppers. This is really just the tip of the iceberg for InsureMe."

In addition to enhancements to InsureMe.com, the company has recently added co-branding and script-tracking capabilities to their affiliate program, as well as lead rating capabilities for their agent base. Three of the InsureMe blogs also earned recognition in September by the Web Marketing Association. The blogs, which can be found at www.InsureMeBlog.com, are updated daily with tips and news about affiliate marketing, insurance sales and insurance shopping.

About InsureMe

InsureMe, an Englewood, Colorado-based company, links agents nationwide with consumers shopping for insurance. InsureMe desires an open dialog with customers and hosts several blogs to encourage free flow of information about the industry and the InsureMe company. InsureMe has helped millions of consumers find insurance coverage, while providing thousands of insurance agents with leads nationwide. For more information, visit www.insureme.com.
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Publication:Business Wire
Date:Oct 12, 2006
Words:431
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