Company Watch - Amazon.
Amazon cuts Kindle prices in Japan to compete. Amazon has cut the price of its Kindle Paperwhite to $100 in Japan, where it is currently taking orders and plans to ship the devices later this month. The move marks Amazon's entry into Japan, where it hopes to gain market share from rival Kobo.E Nov 8, 2012
Amazon creates monthly option for Prime. Amazon introduced a monthly option for Amazon Prime, which includes a video-streaming service that competes with Netflix. Customers who don't want to pay the $79 annual fee can pay $7.99 per month for Prime, which provides free two-day shipping.E Nov 7, 2012
Staples stores will add Amazon Locker. Staples stores will soon sport the Amazon Locker, where customers of the online retailer can pick up purchases, the office-supply chain announced. The partnership builds on an Amazon program that puts the locker at supermarkets, pharmacies and convenience stores. Nov 6, 2012
Amazon offers mobile game for Kindle Fire, Android, iOS. Air Patriots, a free-to-play game application for Android and iOS mobile devices and the Kindle Fire tablet computer, is now available from Amazon.com. The game can be enhanced with the purchase of features for 99 cents to $6.99. This is the second title to emerge from the company's Games Studio, which is developing games for multiple platforms. Nov 5, 2012
Amazon Prime Instant Video expands market share. Netflix still dominates the video-on-demand industry, but Amazon Prime Instant Video is gaining ground, according to ChangeWave Research. Netflix's market share has declined 9% since December 2010, while Amazon's has increased 15%.EHome Media Magazine Nov 5, 2012
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