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Articles from Communication World (November 1, 2010)

1-16 out of 16 article(s)
Title Author Type Words
A ringing endorsement: in India, 3G and mobile access to the Internet are opening up new opportunities for marketers. Singh, Harjiv 2081
A whole new world: to be successful today, global brands need a comprehensive strategy that covers every market. Cheliotis, Stephen; Carr, Lizzie 2213
Call for entries and nominations for 9011 IABC awards. Brief article 164
Calling all cars--and drivers: a custom iPhone app reaches young people in Australia to help spread the word about the dangers of cell phone use while driving. Tierney, Paul 1662
Former reporter offers new approach to handling the media. Nicholson, Natasha Interview 1118
Just what the doctor ordered: Interior Health's "it's Better Here--Find Out Why" campaign showcased a unique brand personality in order to get physicians' attention. Stebbings, Kate Case study 1337
Make your point: using triangles can shape a photograph's coherence and meaning. Douglis, Philip N. Viewpoint essay 678
Surfing the Web while swimming in print: have reports of the death of print been greatly exaggerated? Fernando, Angelo Viewpoint essay 1054
Survey finds e-mail, intranet to be top communication methods. 357
The decline of serious-issue journalism: why do the media focus on the trivial and the negative? Heath, Peter Viewpoint essay 605
The ties that bind: make sure your internal brand resonates with employees. Schumann, D. Mark Company overview 2100
The value of our values. Nicholson, Natasha 399
Thinking locally, thriving globally: brand expert Nigel Hollis explains what makes a brand truly global. Nicholson, Natasha Interview 1814
Thinking through the 'new rules': is writing in the 21st century all that different from the 20th century? Spaniel, Bill Book review 544
What is the best way to communicate consistent, relevant messages throughout large, multinational companies? 625
Where do you want to be in five years? As the communication industry changes, we all need to be thinking about what skills we need to develop. Crescenzo, Steve 1179

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