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Articles from Communication World (January 1, 2010)

1-16 out of 16 article(s)
Title Author Type Words
A moving account of what it takes to lead: the author's experiences with leaders of all kinds help Love Leadership resonate with readers. Schumann, Mark Book review 537
Above the fold: as print declines, rethink your media relations strategies to tap into new channels. Mastaglio, Linda; Brown, Robert; Freeman, Steve Cover story 2615
Clearing the air: new guidelines on endorsements mean new responsibilities for PR professionals leveraging social media. Bell, John 1945
Communicators without borders: social networking tools can enhance engagement efforts, particularly across far-flung organizations. Scarff, Audrey 1556
Engaged and enriched: how much of what we say about our "greatest asset"--employees--is lip service? Crozier, Alan 1975
Enter the 2010 Gold Quill Awards and get started on your ABC too. Carlebach, Ezri 1612
Event marketing takes center stage: in Poland, events large and small are playing an increasingly important role in the marketing mix. Piesiewicz, Justyna 958
Is social media changing the way communicators in your country relate to the press and the public? If so, how? 634
Learn more online. Website overview 492
Make your own news: strategic planning, storytelling and clear messages have always worked to point us forward. They will do so in the digital era too. Henderson, David E. 2227
Making it personal: building online networks allows us to learn more about our colleagues and peers, and make new friends in the process. Hannan, Elizabeth 594
New rules for a new game: for its Wii Fit launch, Nintendo worked with a Canadian agency to reach a key but unusual demographic. Andross, Linda 1094
Print, and what's to come. Nicholson, Natasha 461
Start talking in code! If you are considering using interactive messaging, it's time to embrace quick response codes. Fernando, Angelo 1259
Touch viewers through texture: images built around texture can help communicate ideas. And by inviting viewers to reach out and touch them, such photographs may spark imaginations. Douglis, Philip N. 620
What kind of communicator are you? With workforces shrinking, the kind of role you play could determine whether you have any role to play. Crescenzo, Steve 1234

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