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Articles from Communication World (March 1, 2007)

1-22 out of 22 article(s)
Title Author Type Words
A commitment to trust: consultant recounts a storied history of the evolution of workplace trust research. Wilmot, Richard E. 2544
Brand delivery starts at home: authors Sartain and Schumann argue that successful companies develop loyalty among customers by first engaging their employees. Semans, Debra 523
Brand rehab: how Sungjoo Group CEO Kim Sungjoo bagged an ailing German luxury brand and resuscitated it for the Asian market. Cambie, Silvia Interview 1021
Capitalize on local flair: implement global corporate guidelines that make sense for a Latin American workforce. Oliva, Miguel Angel 857
Case study: changing financial habits among employees at Scotiabank Mexico. Vizcaino, Adriana 571
Corporate consistency, regional flexibility. Nicholson, Natasha 93
CVRD strikes it rich: Brazilian mining giant Companhia Vale do Rio Doce digs into its myriad communication efforts and creates a unified approach that delivers a wealth of information to employees. Del Gaudio, Rozalia 1123
E-mail overload survey strikes a nerve. 256
Jazz up your career at the IABC 2007 International Conference. 489
Katrina offers lessons in leadership and communication. 196
Looking beyond the surface: fresh perspectives bring new insights and ideas to this Mexico City-based communicator. Interview 697
Mark your calendar. Calendar 98
Open channels: governments have developed ways to communicate with the public. The challenge now is to help citizens find a nonconfrontational way to talk to their governments. Francis, Berl 969
Politics as unusual: in Jamaica, elections are becoming sensationalistic political spectacles. How can resource-limited organizations get an accurate picture of public opinion? Waller, Lloyd 1606
Power to succeed: BP CIO John Leggate demonstrates leadership mettle by saying "the unsayable". Cambie, Silvia 1660
Professional communicators will find an advocate in IABC group. 738
Telling a story through human values: subtle gestures and expressions influence the viewer's interpretation by highlighting shared emotions. Douglis, Philip N. 703
Transparency under attack: before you write off blogs as dead in the water, there is such a thing as a code of ethics in this mercurial space we loosely refer to as buzz marketing. Fernando, Angelo 1162
What effect do your organization's internal branding efforts have on employee attitudes and behavior? 620
What trust really means. Nicholson, Natasha 380
Where we're headed: in advance of a new Research Foundation study, IABC's panel of experts highlights the successes and the challenges for communication departments today. Nicholson, Natasha Discussion 2044
Words of the year: lexicographers and word lovers select the words and phrases that best summed up 2006. Do their choices agree with yours? Khodarahmi, Sue 812

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