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Communication Research, Measurement and Evaluation: A Practical Guide for Communicators.

Communication Research, Measurement and Evaluation A Practical Guide for Communicators by Louis C. Williams, Jr., ABC, APR

Veteran communication consultant and trainer Lou Williams takes a wide range of proven measurement techniques and presents them in an easy-to-read style in Communication Research, Measurement and Evaluation.

Learn to prove the value of your communication efforts to your organization's leadership, gain a better understanding of your audience and use your findings to plan successful programs. This ring-bound manual includes:

* Sample questionnaires and surveys.

* Guidelines for conducting interviews and focus groups.

* Practical data analysis techniques.

* Best practice case studies.

Six guidelines for when and how to use focus groups:

1. In combination with quantitative techniques.

2. To brainstorm ideas.

3. To probe an issue.

4. To create involvement and a personal touch.

5. As a test platform for ideas or projects.

6. To explore complicated scenarios.

Ring-bound manual * US$199 member US$299 non-member

* Catalog products marked with an asterisk are also downloadable in PDF format at
COPYRIGHT 2008 International Association of Business Communicators
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008, Gale Group. All rights reserved.

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Publication:Communication World
Date:Jan 1, 2008
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